- Raymond James (RJF, Financial) launches proprietary AI Search technology to enhance service excellence.
- The firm invests $975 million annually in technology, focusing on advisor-client relationships.
- AI Search integrates with existing systems, promoting efficiency and reliability through real-time feedback.
ST. PETERSBURG, Fla., April 17, 2025 — Raymond James Financial, Inc. (RJF) has introduced its newly developed AI Search technology, powered by generative artificial intelligence, to improve service delivery. This proprietary system allows financial advisors and associates to easily navigate the firm's expansive internal knowledge base using natural language queries, providing precise and immediate information. This initiative is spearheaded by Stuart Feld, the newly appointed Chief Artificial Intelligence Officer.
AI Search is strategically developed around three integral pillars: offering data-driven insights for optimal client advice, enhancing service models and systems, and maintaining secure and scalable applications. The technology is seamlessly integrated into the existing knowledge centers used by advisors, ensuring a smooth transition and encouraging widespread adoption. This one-stop question-and-answer mechanism aims to save time and improve efficiency, ultimately benefiting both advisors and their clients.
Investment in technology stands as a critical component of Raymond James' commitment to innovation, with an annual budget of $975 million dedicated to technological advancements. This investment underscores the firm's recognition of technology as a pivotal element in maintaining competitive advantage within the financial services industry.
To ensure the accuracy and reliability of the AI Search system, Raymond James employs human checkpoints and a real-time feedback mechanism, allowing continuous assessment and improvement. By developing the AI Search technology in-house, the firm ensures high levels of transparency and flexibility, providing a tailored solution that aligns with its advisor-centric service model.
Raymond James Financial, Inc., a diversified financial services company listed on the New York Stock Exchange under the symbol RJF, manages total client assets of $1.58 trillion. For more information, visit their official website at www.raymondjames.com.
