- Saucony, a subsidiary of Wolverine World Wide (WWW, Financial), unveils luxury footwear collection, Saucony SILO.
- The SS25 collection launches globally on April 17, 2025, featuring five premium designs.
- Saucony SILO combines heritage design with high-fashion and performance technology.
Saucony, a division of Wolverine World Wide Inc. (WWW), has announced the global release of its new luxury footwear collection, Saucony SILO. This innovative line fuses the brand's heritage designs with high-fashion elements, offering a fresh take on luxury sneakers.
Initially showcased at the Paris Fashion Week in January 2025, the SS25 collection will be available worldwide starting April 17, 2025. Consumers can purchase the shoes through select retailers or online at sauconysilo.com.
The collection introduces five distinctive silhouettes: Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and Endorphin Elite 2 S. Each design integrates advanced material innovations and performance technology, emphasizing both luxury and functionality.
Paul Ruffles, Creative Director of Saucony SILO, highlights the Grid X Ultra S model as a perfect blend of Saucony’s latest technology and heritage, reimagined with a modern, luxurious approach.
For Wolverine World Wide, the Saucony SILO collection marks a strategic move into the luxury sneaker market, positioning the brand to capitalize on growing consumer interest in high-end athletic-inspired footwear. As Saucony broadens its focus beyond performance running, this collection could enhance Saucony's brand perception and profit margins in the competitive luxury footwear market.
