Synchrony Extends Long-Standing Partnership with American Eagle Outfitters, Inc. | SYF Stock News

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Apr 17, 2025
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  • Synchrony (SYF, Financial) and American Eagle Outfitters (AEO) extend their nearly three-decade partnership to manage credit programs.
  • The Real Rewards program offers exclusive benefits and has been awarded America's Best Loyalty Program by Newsweek for five consecutive years.
  • The partnership includes both store-specific credit cards and Real Rewards Visa for widespread use, enhancing customer incentive options.

Synchrony (SYF) has announced a multi-year extension of its partnership with American Eagle Outfitters, Inc. (AEO), continuing their long-standing collaboration to manage American Eagle and Aerie credit programs. This partnership, spanning nearly 30 years, aims to provide exceptional consumer financing experiences to enhance customer loyalty and engagement.

The Real Rewards credit card program is a key component of this partnership, offering customers exclusive rewards and discounts when shopping at American Eagle and Aerie locations. Customers have the option to use store-specific Real Rewards credit cards or Real Rewards Visa cards, which are accepted everywhere that Visa is accepted. The program has been recognized by Newsweek as one of America's Best Loyalty Programs for five consecutive years, solidifying its status among retail loyalty offerings.

In addition to its recognition by Newsweek, the Real Rewards Credit Card was named Money's Best Retail Credit Card: In-Store Rewards for 2025. This accolade underscores the value and benefits provided to cardholders, reflecting the successful execution of Synchrony and American Eagle Outfitters' shared mission to deliver a superior customer experience.

According to Darrell Owens, Executive Vice President and CEO, Lifestyle at Synchrony, the partnership thrives due to shared values and a commitment to innovation, ensuring customers' needs are met effectively and expectations are exceeded.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.