- BJ's Restaurant & Brewhouse partners with Mars to introduce the SNICKERS® Pizookie®.
- Available starting April 17, 2025, for dine-in only while supplies last.
- The dessert includes SNICKERS® candy, vanilla ice cream, chocolate coating, and caramel sauce.
BJ's Restaurant & Brewhouse (BJRI, Financial) has announced an exciting new partnership with Mars to launch its latest dessert innovation, the SNICKERS® Pizookie®. Scheduled to be available from April 17, 2025, this indulgent treat promises to captivate patrons with its unique blend of flavors and textures.
The SNICKERS® Pizookie® features BJ's classic Pizookie® concept enriched with SNICKERS® candy pieces. This delectable dessert is topped with vanilla ice cream, chocolate cone coating, caramel sauce, and additional SNICKERS® pieces, offering a treat that is as shareable as it is satisfying.
The move follows the successful return of BJ's Fryckle Pizookie® and demonstrates a continued focus on its dessert offerings. Heidi Rogers, senior vice president of marketing at BJ's Restaurants, expressed the company's intent to deliver a shared, celebratory dessert experience by collaborating with SNICKERS®, a renowned candy brand.
BJ's new SNICKERS® Pizookie® will be available for dine-in customers at all BJ's Restaurant & Brewhouse locations, while supplies last. This initiative underscores BJ's strategic focus on expanding its high-margin dessert lineup with well-known brand collaborations.
