Morgan Stanley has adjusted its outlook on Webtoon (WBTN, Financial), reducing the price target for the company's shares to $10.50, down from the previous projection of $13. The firm's analyst, Matthew Cost, maintains an Equal Weight rating on the stock. This revised target is part of a broader recalibration of expectations across Morgan Stanley's coverage of North American internet stocks.
The adjustment reflects anticipated challenges in the e-commerce and digital advertising sectors, influenced by macroeconomic factors and tariff-related pressures. These elements are prompting the firm to reassess and lower its estimates for companies operating in these areas.