Morgan Stanley Cuts Trade Desk (TTD) Price Target Amid Industry Challenges | AMZN Stock News

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Apr 17, 2025
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Morgan Stanley has revised its price target for Trade Desk (TTD), lowering it significantly from $132 to $60, while maintaining an Overweight rating on the stock. The adjustment reflects a broader reduction in estimates for the firm's North American internet stock coverage, influenced by macroeconomic factors and tariff implications affecting e-commerce and digital advertising sectors.

The decision to cut the price target is driven by several factors, including concerns over the adoption of Kokai, complexities in agency relationships, rising competition from Amazon (AMZN, Financial), and general macroeconomic uncertainty. These issues have prompted the firm to decrease its EBITDA projections for Trade Desk by 7% for fiscal year 2025 and 13% for fiscal year 2026.

Wall Street Analysts Forecast

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Based on the one-year price targets offered by 67 analysts, the average target price for Amazon.com Inc (AMZN, Financial) is $254.79 with a high estimate of $306.00 and a low estimate of $200.00. The average target implies an upside of 46.16% from the current price of $174.33. More detailed estimate data can be found on the Amazon.com Inc (AMZN) Forecast page.

Based on the consensus recommendation from 73 brokerage firms, Amazon.com Inc's (AMZN, Financial) average brokerage recommendation is currently 1.8, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Amazon.com Inc (AMZN, Financial) in one year is $184.21, suggesting a upside of 5.67% from the current price of $174.33. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Amazon.com Inc (AMZN) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.