Citi has revised its price target for Harley-Davidson (HOG, Financial), moving it down from $28 to $23 while maintaining a Neutral rating on the stock. This adjustment comes as a response to the recent downturn in leisure stocks following an announcement from President Trump about tariffs dubbed "Liberation Day." The sell-off has been widespread, affecting various sectors like cruise lines and theme parks, with powersports potentially not accurately representing the current risk environment.
The investment firm has also reduced its estimates across the leisure industry, taking into account the anticipated direct impact of tariffs and the possibility of a slowdown in consumer spending. According to Citi's tariff analysis, companies are expected to experience the full impact of these tariffs in the second half of 2025. However, the firm projects that businesses can reduce the impact by 50% in fiscal 2026 through strategic policy adjustments and other mitigating measures, with a further 25% reduction anticipated in fiscal 2027.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 8 analysts, the average target price for Harley-Davidson Inc (HOG, Financial) is $30.25 with a high estimate of $35.00 and a low estimate of $26.00. The average target implies an upside of 38.44% from the current price of $21.85. More detailed estimate data can be found on the Harley-Davidson Inc (HOG) Forecast page.
Based on the consensus recommendation from 15 brokerage firms, Harley-Davidson Inc's (HOG, Financial) average brokerage recommendation is currently 2.5, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Harley-Davidson Inc (HOG, Financial) in one year is $28.94, suggesting a upside of 32.45% from the current price of $21.85. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Harley-Davidson Inc (HOG) Summary page.
