Roku (ROKU) Receives Neutral Rating from Piper Sandler Due to Market Concerns | ROKU Stock News

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Apr 17, 2025
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Piper Sandler has initiated coverage on Roku (ROKU, Financial) with a Neutral rating and set a price target of $65. The investment firm acknowledges Roku's strong presence in the connected TV sector, highlighting its success in expanding viewership share and consistently surpassing guidance expectations.

Despite these strengths, Piper Sandler expresses caution due to potential challenges facing Roku. The company could be impacted by a weakening advertising market, which is a critical revenue stream. Additionally, looming tariffs present another risk factor that might affect Roku's financial performance.

These mixed factors contribute to the firm's balanced outlook on Roku, acknowledging both its potential and existing market vulnerabilities.

Wall Street Analysts Forecast

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Based on the one-year price targets offered by 28 analysts, the average target price for Roku Inc (ROKU, Financial) is $96.37 with a high estimate of $130.00 and a low estimate of $55.00. The average target implies an upside of 65.01% from the current price of $58.40. More detailed estimate data can be found on the Roku Inc (ROKU) Forecast page.

Based on the consensus recommendation from 34 brokerage firms, Roku Inc's (ROKU, Financial) average brokerage recommendation is currently 2.3, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Roku Inc (ROKU, Financial) in one year is $94.20, suggesting a upside of 61.3% from the current price of $58.4. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Roku Inc (ROKU) Summary page.

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I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.