- International Star Inc. (OTC PINK: ILST) partners with Brad Williams to launch a new cannabis brand.
- Infrastructure in the UK, Germany, and Australia is nearing completion, with Canada expected by end of 2025.
- Rebranding of Fryday and Good Day brands set for Q2 launch in Thailand, Nevada, and California.
International Star Inc. (OTC PINK: ILST) has announced significant progress in their global cannabis brand strategy with a recent partnership and infrastructure updates. A key development is the collaboration with Budding Equity to create a cannabis brand featuring celebrity Brad Williams. The brand will offer premium products such as flowers, pre-rolls, edibles, and vapes, focusing on an underserved market segment.
The company is actively working on establishing its presence in the UK, Germany, and Australia, while also planning to launch operations in Canada by the end of 2025. This international expansion is aimed at tapping into new markets and achieving long-term growth.
In addition to these efforts, ILST is finalizing another major celebrity partnership expected to formalize in the second quarter of the year. Moreover, the company is preparing for the appointment of a new Chief Marketing Officer to spearhead its launch strategies and expand its product portfolio.
Flagship brands Fryday and Good Day are undergoing a rebranding process, with relaunches scheduled for Thailand, Nevada, and California in the second quarter of 2025. Meanwhile, the Jay and Silent Bob Cannabis brands continue to perform well in existing markets, with plans for expansion into Europe and Australia in 2025.
