- China enforces stricter regulations on automotive advertising.
- Xiaomi's involvement in a fatal crash prompts regulatory changes.
- New terminology requirements aim to enhance safety and transparency.
China Tightens Automotive Advertising Regulations
In a bid to improve safety and clarity, China has implemented stricter advertising rules for automakers following a tragic accident involving a Xiaomi (XIACF, Financial) sedan. The incident, which occurred while the vehicle was operating in Autopilot mode at a speed of 116 km/h, has prompted a significant regulatory response.
The Aftermath of a Deadly Crash
The crash involving the Xiaomi sedan has led to China banning promotional terms like "smart driving" in car advertisements. This regulatory shift reflects a growing emphasis on consumer safety and the need for transparency in how automation features are marketed to the public.
New Terminology for Assisted Driving
Automakers are now required to adopt specific language to describe the levels of automation in their vehicles. The use of terms like "L(number) assisted driving" is mandated to provide clear communication of what each automation level entails, helping consumers make more informed decisions.
By safeguarding the language used in automotive advertising, China aims to prevent misunderstandings about vehicle capabilities, thereby promoting safer driving practices. As the automotive industry continues to innovate, these changes highlight the importance of clarity and responsibility in vehicle marketing.
