- Heinz launches 'Heinz Trade-Up' in Dubai to exchange unwanted ketchup sachets for Heinz bottles.
- The initiative runs from April 16 to 20, 2025, at selected locations in Dubai.
- A survey reveals 70% of UAE residents have unused ketchup sachets at home.
The Kraft Heinz Company (KHC, Financial) has launched an innovative campaign, 'Heinz Trade-Up,' in Dubai, UAE, from April 16-20, 2025. This unique initiative allows residents to exchange unwanted ketchup sachets for full bottles of Heinz Ketchup through custom vending machines.
According to a recent survey by Heinz, 70% of UAE residents have unused ketchup sachets at home, with 48% admitting to having 5-10 sachets cluttering their kitchens. Moreover, 54.7% of respondents find this situation frustrating, and 60% would be more inclined to use the sachets if they were branded by Heinz.
The program will be operational across various locations in Dubai, including Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens, and Bur Dubai. Residents can trade five sachets for one bottle of Heinz ketchup while supplies last. Updates on vending machine locations can be followed through @heinzarabia on Instagram.
Passant El Ghannam, Marketing Director at Kraft Heinz MEA, stated, "Heinz fans take their ketchup seriously, and their irrational love for it makes it hard to settle for anything less than Heinz. This almost always leads to a sachet stockpile they didn't sign up for. With the Heinz Trade-Up, we're giving fans a fun way to upgrade their sachet stash."
The Kraft Heinz Company, trading as KHC on Nasdaq, is committed to transforming its brand and increasing its market share with net sales of approximately $26 billion in 2024. The company emphasizes sustainability and ethical production as part of its mission to make life delicious.
