- OUTFRONT Media (OUT, Financial) partners with The Farmlink Project and PureWow for Earth Month 2025 campaigns.
- The initiative includes a nationwide OOH campaign promoting environmental awareness and food waste reduction.
- Campaigns are featured on digital billboards and transit media networks across major U.S. cities.
OUTFRONT Media Inc. (OUT), a leading out-of-home media company, is actively participating in Earth Month 2025 with multiple campaigns directed at fostering environmental consciousness and resourcefulness. Collaborating with The Farmlink Project and PureWow, these campaigns aim to combat food insecurity and promote sustainable practices through comprehensive digital billboard promotion nationwide, concluding on April 30. The core message being highlighted is, "Feed people, not landfills. $1 delivers 17 lbs of food."
The partnership with The Farmlink Project, which commenced in 2021, focuses on addressing vital issues of food waste and insecurity. Notably, the campaign underscores that one-third of U.S.-grown food ends up in landfills, significantly contributing to greenhouse gas emissions. Through this initiative, OUTFRONT (OUT, Financial) urges individuals to engage in actionable steps to mitigate food waste.
Additionally, OUTFRONT's content platform, MOMENTS by OUTFRONT, collaborates with PureWow to enhance Earth Month initiatives, showcasing DIY bird feeder projects across various transit media networks. This engaging initiative reaches commuters across New York's MTA, Florida's Brightline, and San Francisco's BART, Caltrain, and VTA, encouraging simple yet impactful actions towards sustainability.
"Our partnership with Farmlink has been pivotal in amplifying discussions around food waste and food access," said Kate Nelson, Head of Brand at The Farmlink Project. Through the strategic use of our media, OUTFRONT strives to inspire audiences on a grand scale, retaining inspiration as a primary goal, emphasized Liz Rave, Vice President of Marketing at OUTFRONT.
