- Treasure Global Inc. (TGL, Financial) secures exclusive rights to launch Mezzofy’s coupon platform in Malaysia.
- Projected USD2-4 million in recurring annual revenue within the first year.
- Partnership taps into a growing digital coupon market with an estimated 18.33% CAGR through 2033.
Treasure Global Inc. (NASDAQ: TGL) has announced an exclusive partnership with Mezzofy, a leader in digital coupon management solutions, to distribute Mezzofy's innovative "Coupon-as-a-Service" platform in Malaysia. This strategic move positions Treasure Global as the sole distributor in the country, with expectations to generate USD2-4 million in recurring annual revenue within the first year of rollout.
Mezzofy's platform, which has processed over USD40 billion in transactions across 15 markets, allows businesses to create, manage, and distribute digital coupons without the need for costly infrastructure investments. The partnership enables Treasure Global to leverage its expertise in digital innovation to fast-track merchant onboarding. This move is well-aligned with Malaysia's rapidly growing digital economy, supported by increased smartphone penetration and government-backed initiatives.
The global digital coupon market is forecasted to grow to USD41 billion by 2033, with a compound annual growth rate (CAGR) of 18.33% from 2025 to 2033, propelled by smartphone adoption and e-commerce advancements. Mezzofy is already serving high-profile merchants, including Starbucks Hong Kong and Sa Sa International, establishing a strong foundation for further market penetration in Malaysia.
This collaboration is strategically significant for Treasure Global, given Mezzofy's proven scalability and the potential for high-margin, recurring revenue streams. The partnership aims to meet the evolving needs of Malaysia’s digital rewards ecosystem, providing a transformative growth opportunity for Treasure Global.
