- Sabre Corporation (SABR, Financial) renews a multi-year partnership with Preferred Hotels & Resorts, including SynXis Retailing and Gift Card solutions.
- The partnership supports over 600 hotels in 80 countries, aiming to generate additional revenue streams and expand distribution.
- The collaboration focuses on increasing the adoption of the I Prefer Hotel Rewards program.
Sabre Corporation (SABR), a leader in global travel technology, has announced the renewal of its strategic partnership with Preferred Hotels & Resorts. The multi-year agreement broadens its scope to incorporate SynXis Retailing and Gift Card & Vouchers, aiming to create new revenue streams and attract additional guests to over 600 member hotels across 80 countries.
Preferred Hotels & Resorts will continue to leverage Sabre's extensive suite of hospitality solutions, which includes the SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions. This collaboration is designed to support the increased adoption of the I Prefer Hotel Rewards program and broader distribution of member properties.
The companies shared a commitment to co-innovation, indicating potential future product developments. Sabre's Senior Vice President, Frank Trampert, emphasized the significance of their enduring relationship with Preferred Hotels & Resorts as a demonstration of their strong collaboration, while Michelle Woodley, President of Preferred Hotels & Resorts, highlighted the importance of Sabre's solutions in staying ahead within the dynamic hospitality technology sector.
