- Chipotle Mexican Grill (CMG, Financial) brings back its 'Wear Your Hockey Jersey' promotion for the 2025 Stanley Cup® Playoffs.
- The BOGO offer is valid on April 21, 2025, after 3:00pm local time at participating U.S. and Canadian locations.
- Chipotle extends its partnership with the NHL and becomes an official partner of the NHLPA for the first time.
Chipotle Mexican Grill, Inc. (CMG) is once again celebrating the Stanley Cup® Playoffs by offering a "Wear Your Hockey Jersey" promotion. This popular offer allows customers to enjoy a BUY-ONE-GET-ONE (BOGO) deal on April 21, 2025, after 3:00pm local time at participating locations in the U.S. and Canada. This promotion is available to diners who wear a hockey jersey in-store, providing up to five free menu items per check with the purchase of an entrée of equal or greater value.
Continuing its support for hockey, Chipotle has renewed its multiyear North American partnership with the National Hockey League (NHL), maintaining its status as the official Mexican-themed quick service and fast-casual restaurant of the NHL. In a new development, Chipotle has also partnered with the National Hockey League Players' Association (NHLPA), marking its first collaboration with NHL players for upcoming brand campaigns and content series.
Chris Brandt, Chief Brand Officer at Chipotle, expressed enthusiasm for the extended partnerships, noting that these collaborations will help the brand grow alongside the dynamic league. The company became an official NHL partner in 2021 and continues to engage hockey fans with creative promotions and marketing strategies. The "Wear Your Hockey Jersey" initiative is part of Chipotle's ongoing commitment to celebrating hockey culture and engaging with its passionate fan base.
