- The Middle East's perfumery market is projected to reach $7 billion by 2034.
- IFF (IFF, Financial) inaugurates a 2,000-square-meter Scent Dubai Creative Center.
- State-of-the-art facility includes a perfumery art studio, a majlis, and a perfumery training academy.
IFF (IFF) has announced the opening of its Scent Dubai Creative Center, a cutting-edge 2,000-square-meter facility located in the Dubai Science Park Laboratory Complex. This new center is part of IFF's strategic expansion in the rapidly growing Middle Eastern fragrance market, forecasted to escalate to $7 billion by 2034.
The facility boasts a range of advanced features, including a perfumery art studio and a traditional Middle Eastern majlis. The center also integrates a semi-industrial production robot to accelerate product development and reduce time-to-market cycles, thus enhancing operational efficiency.
Designed as an extension of IFF's renowned Atelier du Perfumeur in Grasse and Shanghai Perfumery Art Studio, the Dubai Creative Center is set to offer innovative fragrance solutions tailored for regional consumer demands. This includes areas spanning fine fragrances, home care products, and beauty care products.
With over 15 years of presence in Dubai, IFF’s scent team has played a pivotal role in supporting the global expansion of regional brands. The new center underscores IFF's commitment to cultural engagement and innovation, positioning the company to capitalize on the Middle Eastern market's unique requirements and growth opportunities.
