- Sprinklr (CXM, Financial) recognized as a Strong Performer in Forrester's 2025 CCaaS report.
- System architecture enables rapid growth and quick functionality additions.
- Successfully implementing innovative GenAI and LLM applications for customer service.
Sprinklr (CXM) has been named a Strong Performer in the 2025 Forrester Waveâ„¢: Contact-Center-As-A-Service (CCaaS) Platforms report. This evaluation, which assessed ten vendors on their current offerings, strategies, and customer feedback, highlighted Sprinklr's expansive, modern platform and its digital-first approach to customer service.
According to Forrester, Sprinklr's vision emphasizes proactive care, digital experiences, and AI-driven solutions. The company’s robust system architecture has facilitated rapid growth in both size and service breadth, enabling swift functionality enhancements to keep pace with fast-changing market demands, particularly in leveraging innovative applications of GenAI and LLM in customer service systems.
CEO Rory Read views this recognition as an important milestone in Sprinklr's journey toward market leadership and industry disruption. He underscored the company's commitment to enhancing customer satisfaction in customer experience (CX) efforts and driving business value realization. While this recognition strengthens Sprinklr’s positioning, the designation as a Strong Performer indicates further potential for growth.
The full report can be accessed for more detailed insights into Sprinklr's market positioning and offerings.
