Sonder Holdings (SOND) Advances Integration with Marriott, Plans Cost Reductions | MAR Stock News

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Apr 14, 2025
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Sonder Holdings (SOND) has outlined significant strategic developments, including financial adjustments and progress in its integration with Marriott (MAR, Financial). Notably, Sonder has completed the sale of approximately $18 million worth of its Series A preferred stock as of April 11. Furthermore, the company has revised its existing note and warrant purchase agreements, achieving a 15% reduction in outstanding principal balance and halving the interest rate.

In terms of its collaboration with Marriott, Sonder has made substantial strides. By the end of the second quarter of 2025, all Sonder properties are expected to be fully integrated and accessible via Marriott’s digital channels, including Marriott.com and the Marriott Bonvoy mobile app, as part of the "Sonder by Marriott Bonvoy" collection. This integration aims to leverage Marriott’s expansive platform, which has nearly 228 million members, enhancing visibility and accessibility for Sonder's offerings.

Additionally, Sonder received $7.5 million in previously announced key money from Marriott on April 11. The company is also implementing initiatives projected to deliver approximately $50 million in annualized cost savings. These savings are anticipated from various areas, including reductions in headcount, software, and other operational efficiencies. These steps are part of Sonder's broader effort to align more closely with Marriott, optimize operations, and improve financial performance.

Wall Street Analysts Forecast

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Based on the one-year price targets offered by 22 analysts, the average target price for Marriott International Inc (MAR, Financial) is $286.73 with a high estimate of $348.00 and a low estimate of $205.00. The average target implies an upside of 28.22% from the current price of $223.62. More detailed estimate data can be found on the Marriott International Inc (MAR) Forecast page.

Based on the consensus recommendation from 27 brokerage firms, Marriott International Inc's (MAR, Financial) average brokerage recommendation is currently 2.6, indicating "Hold" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.

Based on GuruFocus estimates, the estimated GF Value for Marriott International Inc (MAR, Financial) in one year is $279.25, suggesting a upside of 24.88% from the current price of $223.615. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Marriott International Inc (MAR) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.