Curaleaf Launches Anthem, a Classic Pre-Roll Brand Celebrating American Grown Cannabis | CURLF Stock News

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Apr 14, 2025
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  • Curaleaf Holdings (CURLF, Financial) introduces Anthem, a new pre-roll cannabis brand in key U.S. states.
  • Anthem pre-rolls feature a unique cylindrical design and high-quality locally-grown cannabis.
  • The legal cannabis industry supports over 440,000 full-time jobs in the U.S., with 88% adult support for legalization.

Curaleaf Holdings, Inc. (CURLF), a prominent player in the cannabis sector, has announced the launch of a new brand, Anthem, a classic pre-roll line inspired by American creativity and innovation. The launch introduces a 10-pack of 0.35g pre-rolls available initially in New York, Illinois, Massachusetts, and New Jersey. Plans are in place to expand the availability to Arizona and Florida by April, with Florida also receiving a 5-pack variant.

The Anthem pre-rolls distinguish themselves with a sleek cylindrical style and a flip-top box, crafted to provide a smooth, consistent experience with a choice of sativa, indica, or hybrid effects. The products are designed to cater to a diverse audience, including adult-use and medical patients, daily and social smokers, as well as cannabis enthusiasts who prefer flower-based products.

According to the 2024 Vangst Jobs Report, the legal cannabis industry supports approximately 440,445 full-time equivalent jobs, underpinning its significant role in the U.S. economy. Despite the challenges posed by federal restrictions and financial regulations such as 280E, Curaleaf emphasizes that 88% of U.S. adults support the legalization of marijuana for medical or adult use. The company advocates for regulatory changes to unlock the full potential of this burgeoning industry.

For more details on the Anthem brand and where to purchase these products, visit anthemcannabisusa.com. Additional information on Curaleaf's offerings can be found at curaleaf.com.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.