Netflix Begins Testing AI Search That Understands Viewer Moods

Netflix Experiments with Emotion-Based Search in First AI Integration Push

Apr 14, 2025

Summary

Netflix is testing AI-powered search to let users find content using detailed prompts like mood and context

April 14 - Netflix (NFLX, Financial) is piloting an upgraded search function powered by OpenAI's technology, offering a more personalized way for users to discover content.

The AI-enhanced search allows subscribers to look up titles based on specific moods or situations, moving beyond the traditional filters of genre or actor names.

The feature is currently being tested with iOS users in Australia and New Zealand. Bloomberg reported that Netflix plans to roll it out to more regions, including the U.S., in the coming months.

The trial marks Netflix's latest push into artificial intelligence as streaming platforms seek to improve user experience through smarter recommendations and intuitive interfaces.

The company shows its dedication to AI technology for improving user interactions and retaining market leadership in the changing streaming environment.

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