- Sony Group (SONY, Financial) raises PlayStation 5 prices in Europe and the UK due to economic pressures.
- Analysts see potential upside and provide a "Buy" recommendation for SONY stock.
- GuruFocus estimates a downside based on the GF Value metric.
Sony Group (SONY) recently announced a crucial pricing adjustment for its popular PlayStation 5 gaming console, impacting markets in Europe and the UK. Effective April 14, the PS5 will now retail for €500 in Europe and £430 in the UK. This decision is attributed to the ongoing challenges posed by inflation and broader economic conditions. Despite this, the PS5 Pro remains at its previous price, and the external disc drive is now more competitively priced.
Wall Street Analysts Forecast
Analyzing the insights of five prominent analysts, the consensus one-year price targets for Sony Group Corp (SONY, Financial) unfold a promising picture. With an average target price set at $29.85, estimates span a high of $34.06 and a low of $24.19. These projections suggest there could be an upside of 30.12% from its current stock price of $22.94. For investors seeking more granular details, a visit to the Sony Group Corp (SONY) Forecast page is recommended.
Delving into the brokerage firm consensus, Sony Group Corp's (SONY, Financial) stock enjoys a favorable "Buy" rating with an average recommendation of 1.5. This rating, derived from the analysis of six brokerage firms, falls within a scale from 1 to 5, where 1 symbolizes a Strong Buy, and 5 indicates a Sell.
However, when considering GuruFocus's proprietary estimates, a different picture emerges. The estimated GF Value for Sony Group Corp (SONY, Financial) over a year stands at $19.22, hinting at a downside of 16.22% from its present trading price of $22.94. The GF Value is a unique GuruFocus metric representing what the stock should ideally trade at, considering historical trading multiples, past business growth, and future performance forecasts. For detailed analysis, the Sony Group Corp (SONY) Summary page offers further insights.
