Key Highlights:
- Harley-Davidson considers selling its financial services unit, potentially raising over $1 billion.
- The stock faces a significant dip amidst rising competition and strategic restructuring.
- Analyst projections suggest a potential 34% upside for HOG stock.
Harley-Davidson (NYSE: HOG) is strategically weighing the sale of its financial services division, a move that could bring in over $1 billion. This decision unfolds during a period of leadership transition and increasing pressure from competitors like Honda and BMW. Recently, Harley-Davidson's stock took a 9.3% hit, settling at $21.49, marking a concerning 48% decline over the past year.
Wall Street Analysts' Projections
Currently, eight analysts have set a one-year average price target of $30.25 for Harley-Davidson Inc (HOG, Financial), with forecasts ranging from a low of $26.00 to a high of $35.00. This suggests a potential upside of 34.21% from its recent price of $22.54. For in-depth insights, visit the Harley-Davidson Inc (HOG) Forecast page.
The consensus among 15 brokerage firms gives Harley-Davidson Inc (HOG, Financial) an average recommendation rating of 2.5, falling under an "Outperform" classification. The recommendation scale ranges from 1, indicating a Strong Buy, to 5, which suggests a Sell.
Evaluating Harley-Davidson's GF Value
According to GuruFocus's estimates, Harley-Davidson Inc’s (HOG, Financial) GF Value in one year is $28.94, indicating an upside potential of 28.39% from its current price level of $22.54. The GF Value reflects a calculated fair value based on historical market multiples, prior growth metrics, and anticipated future business performance. For additional data and analysis, please refer to the Harley-Davidson Inc (HOG) Summary page.
