- Goodnites® introduces XXL size to fit children up to 165 lbs, enhancing size inclusivity.
- The new size is available on Amazon, with a nationwide retail rollout in the coming months.
- Partnership with the Autism Society of America to support neurodivergent children who experience bedwetting.
Goodnites®, a leader in nighttime underwear, has announced the launch of a new XXL size designed to fit children weighing up to 165 lbs. This development follows the successful introduction of the XL size in 2021, highlighting Goodnites' commitment to providing size-inclusive solutions for children who experience bedwetting. This initiative is driven by consumer demand and aims to deliver up to 100% leak-free overnight protection.
Currently available on Amazon, the XXL size will be introduced to retailers across the country over the next few months. This addition expands Goodnites' product line to five sizes, solidifying its position as the most inclusive brand in the nighttime underwear category.
In a move to support families within the Autism community, Goodnites® has partnered with the Autism Society of America. Research indicates that one in ten children experiencing bedwetting also has a disability, with Autism and ADHD being the most commonly reported. This partnership aims to offer resources and education to help families navigate the challenges of bedwetting.
"Since inventing the nighttime underwear category over three decades ago, Goodnites has thoughtfully designed products with leak protection and an underwear-like experience," said Aaron Gretebeck, Kimberly-Clark's North American Vice President of Goodnites. "We're proud to continue to expand our product line with the introduction of the XXL size."
For further information about the new sizing and to find suitable products for your child's needs, visit Goodnites.com. Stay informed and connected through social media by following @goodnites on Instagram, Facebook, and TikTok.