- Lowe's (LOW, Financial) announces a collaboration with EA SPORTS, marking its first presence in multiple game titles.
- The integration includes games such as EA SPORTS FCâ„¢, Madden NFL, and College Football.
- Interactive gaming experience 'On the Road' will launch later in 2025, touring the country during the NFL season.
Lowe's Companies, Inc. (LOW) has unveiled a strategic partnership with EA SPORTS, marking the home improvement retailer's first incorporation into multiple EA SPORTS gaming titles. This collaboration features Lowe's in popular games such as EA SPORTS FCâ„¢, Madden NFL, and College Football.
In EA SPORTS College Football 26, Lowe's will enhance the gameplay with a special appearance in the Stadium Pulse placement, a feature that builds crowd excitement, mirroring the enthusiasm homeowners feel when renovating with Lowe's products. The integration in EA SPORTS FCâ„¢ and Madden NFL includes Ultimate Teamâ„¢ challenges that offer players rewards through Lowe's loyalty platform, MyLowe's Rewards.
Additionally, Lowe's is set to debut an 'On the Road' interactive gaming experience featuring Madden NFL, which will travel across the United States throughout the NFL season. This initiative, aimed at connecting with tech-savvy audiences, will further extend Lowe's marketing reach by engaging with new customer demographics in innovative ways. Additional details about this initiative will be released in late summer.
This partnership underlines Lowe's commitment to expanding its sports marketing strategy, leveraging its existing relationship as the Official Home Improvement Partner of the NFL, and tapping into the vast community of EA SPORTS gamers, thereby fostering deeper connections with the next generation of home improvers.
