- Guess?, Inc. (GES, Financial) and WHP Global partner with Sequel, a division of Timex Group, for a five-year licensee agreement to develop rag & bone watches.
- The debut collection is slated for launch in Fall 2025, distributed through premium retailers globally.
- Sequel has been affiliated with GUESS Watches since 1984, leveraging its experience in watchmaking for the new collaboration.
Guess?, Inc. (GES) and WHP Global have announced a strategic partnership with Sequel, a division of Timex Group, to develop a premium watch line for the rag & bone fashion brand. This five-year licensee agreement aims to expand the rag & bone brand into the luxury watch segment, capitalizing on Sequel's long-standing collaboration with GUESS Watches since 1984.
The inaugural rag & bone watch collection is anticipated to hit the market in Fall 2025. It will be available in premium department stores, specialty stores, and rag & bone boutiques worldwide. This collaboration is an extension of the joint ownership of rag & bone by GUESS and WHP Global. Rag & bone, a brand established in New York in 2002, is renowned for its understated aesthetic and high-quality apparel.
Paul Marciano, GUESS's co-founder and Chief Creative Officer, expressed confidence in the partnership, noting that the expertise and attention to detail by Sequel's team will enhance the lifestyle offerings of rag & bone. Brett Gibson, Sequel's President & Chief Commercial Officer, voiced pride in introducing the rag & bone watches, highlighting the fusion of the brand's iconic aesthetic with decades of watchmaking expertise.
