- NRC Health (NRC, Financial) unveils its 2025 Experience Perspective Report, emphasizing the importance of trust in healthcare.
- Research indicates consumers are 300% more likely to recommend healthcare organizations they trust.
- The report includes a new trust framework for healthcare leaders, targeting both consumer loyalty and experience management strategies.
NRC Health (NRC), a leader in healthcare experience management, has released its 2025 Experience Perspective Report, providing groundbreaking insights into the role of trust in healthcare. Announced during a live national webcast, the report finds that trust significantly impacts consumer loyalty, with consumers being nearly 300% more likely to recommend healthcare organizations they trust. This underscores the critical nature of trust for the long-term growth and stability of healthcare entities.
The report is strategically divided into two sections, offering an in-depth analysis of trust's influence on consumer loyalty and exploring strategies for experience management to meet the evolving demands of healthcare consumers. For the first time, the report also presents a comprehensive trust framework tailored for governing boards and senior leadership, with specific insights into pediatric care trust-building.
Jennifer Baron, Chief Experience Officer at NRC Health, emphasized the importance of trust, stating, "Trust isn’t merely a nice-to-have; it’s critical for the long-term growth and stability of hospitals and health systems nationwide. Our 2025 report equips healthcare leaders with actionable insights on how to foster, cultivate, and maintain trust."
Helen Hrdy, Chief Operating Officer at NRC Health, added that this year's edition of the Experience Perspective Report stands out as it is more actionable for healthcare leaders. It directly addresses the current pressing realities facing healthcare today, offering a solid foundation for sustained success.
NRC Health's commitment to understanding and adapting to generational shifts continues with this report, backed by over 40 years of experience in humanizing healthcare and supporting organizations through data-driven insights and innovation. Recognized with the 2025 Best in KLAS Award for Healthcare Experience Management, NRC Health remains a pivotal figure in transforming healthcare systems to deliver more human-centric experiences.
