Amazon CEO Andy Jassy has stated that the company will strive to keep prices stable, although online sellers might pass some tariff costs onto consumers. Jassy emphasized that Amazon is closely monitoring factors that could impact customers, acknowledging the current uncertainty in the market. Despite recent tariff announcements by former President Donald Trump, Jassy has not observed any significant changes in consumer behavior. Although new tariffs have been temporarily delayed for most countries, Amazon has communicated its concerns to the U.S. government, which is aware of these issues.
In his annual letter to shareholders, Jassy highlighted the importance of Amazon operating like the "world's largest startup" to meet the growing demand for artificial intelligence and reduce internal bureaucracy. This strategic focus aims to maintain Amazon's competitive edge and drive innovation in the rapidly evolving tech landscape.
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