- HubSpot (HUBS, Financial) unveils over 200 new AI-powered features in its Spring 2025 Spotlight.
- The new Customer Agent resolves more than 50% of support tickets and reduces closing times by 40%.
- New AI Workspaces and Multi-Account Management streamline operations for SMBs.
HubSpot (HUBS) has announced a significant update to its platform with the launch of over 200 new features at the Spring 2025 Spotlight event. These enhancements are primarily focused on artificial intelligence (AI) solutions designed to support small and medium-sized businesses (SMBs) in their marketing, sales, and customer support functions.
The event marked the introduction of enhanced Breeze Agents, including the new Knowledge Base Agent alongside improvements to existing Customer and Prospecting Agents. These tools aim to alleviate common AI adoption challenges reported by three out of four SMB leaders who feel they are lagging behind in AI implementation.
A standout feature is the updated Customer Agent, which now automatically addresses over 50% of customer support tickets, cutting the resolution time by 40%. This agent’s enhanced capabilities also identify and fill knowledge gaps by collaborating with the new Knowledge Base Agent, and work across additional channels such as WhatsApp, Facebook Messenger, and email.
Other key introductions include Lookalike Lists for effective customer targeting, Journey Automation for crafting personalized user experiences, and Multi-Account Management that simplifies operations for enterprise clients. Furthermore, new AI Workspaces—Sales, Customer Success, and Help Desk—offer comprehensive solutions to consolidate information, set priorities, and enable swift actions.
These updates demonstrate HubSpot's commitment to making AI accessible to SMBs without the necessity for large teams or hefty budgets. By embedding AI throughout its platform, HubSpot seeks to empower businesses to rapidly harness the efficiency gains AI offers, maintaining a competitive edge in a fast-paced market landscape.
