- SoFi Technologies (SOFI, Financial) partners with NBA for a promotional campaign offering up to $1 million in rewards.
- The promotion celebrates the launch of SoFi Plus, their new premium membership program.
- NBA All-Star Jayson Tatum endorses the 'They Shoot, You Score' promotion during the NBA Play-In Tournament.
SoFi Technologies, Inc. (SOFI), the official bank of the NBA, has announced a special promotional campaign offering fans up to $1 million in rewards during the SoFi NBA Play-In Tournament from April 15-18, 2025. This initiative celebrates the launch of SoFi Plus, their newest premium membership program aimed at enhancing financial opportunities for users.
As part of the campaign, the first 5,000 new SoFi Plus members can earn $10 in reward points for every successful bank shot made during the tournament. This promotion enables participants to accrue up to $200 in total rewards points per member. New members can join by either opening a SoFi Checking or Savings account with an eligible direct deposit or by subscribing to SoFi Plus for a $10/month fee.
Aligning with the excitement of the 2025 NBA Playoffs Play-In Tournament, Six-Time NBA All-Star Jayson Tatum has partnered with SoFi to promote this initiative. The Play-In Tournament determines the seventh and eighth playoff seeds in each conference, making this a prime opportunity for SoFi to engage both basketball fans and financial services users.
Lauren Stafford Webb, Chief Marketing Officer at SoFi, emphasized the company's commitment to helping members achieve their financial goals through innovative campaigns such as 'They Shoot, You Score.' The campaign not only rewards members for joining SoFi Plus but also highlights SoFi's mission to assist users in realizing their financial ambitions.
To participate, interested parties can visit SoFi.com/Score to sign up for the promotion. Existing SoFi Plus members are not eligible, and the promotion is limited to the first 5,000 new sign-ups.
