- Guinness launches the "A Lovely Day" campaign, covering a 5,057-mile journey across all 50 US states.
- The campaign highlights community stories, featuring groups like the Treme Brass Band and the Chicago Plumbers Union.
- An accompanying limited-edition Draught Stout can is introduced, designed by LA artist Sebastian Curi.
Guinness has unveiled its latest campaign, "A Lovely Day," which documents a 5,057-mile journey across all 50 US states. This campaign captures authentic stories of communities coming together over a pint of Guinness. Created in partnership with Uncommon Creative Studio, the campaign features real groups such as the New Orleans Treme Brass Band and the Brainerd Jaycees Ice Fishing Extravaganza.
The initiative will be deployed across TV, digital, and social media platforms, with additional content being released throughout the year. The aim is to highlight various community stories and the simple joys of camaraderie. In conjunction with the campaign, Guinness is also launching a limited-edition Draught Stout can. This special packaging, designed by Los Angeles-based graphic artist Sebastian Curi, puts a modern American twist on the iconic "Lovely Day" toucan art.
Guinness's Vice President, Joyce He, emphasized the campaign's focus on celebrating real people and moments of connection, stating, "From a group of ice skaters in Alaska to a baseball team in Tulsa's sandlot society, we met real people and witnessed real moments. All we did was bring the Guinness and let the cameras roll." The campaign is inspired by the iconic "Lovely Day for a Guinness" ads from the 1930s and 1950s, bringing that timeless spirit to the U.S. with a contemporary touch.
Guinness, a brand established in 1759, continues to be a global leader in the beverage industry, with its products sold in over 150 countries worldwide. Follow @GuinnessUS on social media for updates on the campaign and future community stories.
