- Alaska Airlines (ALK, Financial) becomes the official airline partner of Coachella and Stagecoach festivals, offering unique perks for Mileage Plan members.
- Exclusive festival experiences include a technicolor cloudscape installation, VIP viewing area access, and daily prize giveaways.
- New members can join the Alaska Mileage Plan for free online or during the festival.
Alaska Airlines (ALK) has announced an exciting partnership as the official airline for the Coachella Valley Music & Arts Festival and Stagecoach Festival. This collaboration offers a premium experience for Alaska Mileage Plan members, bringing a unique First Class festival experience to life.
Festivalgoers can immerse themselves in a technicolor cloudscape installation boasting LED-lit mirrored tunnels and cloud-themed relaxation areas. The experience, dubbed 'Cloud Social,' will feature happy hours with Passion Orange Guava (POG) juice, cold brew, pretzels, and Hawaiian cookies, all exclusively available to Mileage Plan members and credit card holders.
A special vending machine will be on-site, dispensing thousands of prizes. Each day, one lucky festival attendee could receive a significant festival upgrade, securing VIP treatment and access to the most exclusive viewing areas, typically reserved for main stage artists and their entourages.
Alaska Airlines aims to enhance customer loyalty and engagement while promoting the benefits of the Mileage Plan, which prospective members can join for free either online or directly at the festival. This initiative aligns with Alaska's broader strategy of creating memorable travel experiences and reinforcing its market presence following the acquisition of Hawaiian Airlines.
As part of the Alaska Air Group, Inc., Alaska Airlines is headquartered in Seattle and operates alongside subsidiaries such as Hawaiian Holdings, Inc. and Horizon Air. The group collectively serves over 140 destinations across North and Central America, Asia, and the Pacific, with Alaska Airlines (ALK, Financial) traded on the New York Stock Exchange.
