Stifel analyst Jim Duffy has revised the price target for On Holding (ONON, Financial), reducing it from $66 to $57, while maintaining a Buy rating on the stock. This adjustment is part of a broader strategy by the firm to lower price targets by approximately 18% across its coverage of sports and lifestyle brands. The revisions are intended to account for potential tariff implementations that might impact earnings projections for the year 2026.
Duffy's recalibrated valuation models assume a 10% general tariff rate with an additional consideration for goods originating from China, which could be subject to a higher 60% tariff rate. This strategic move echoes the firm's anticipation of tariff-related challenges that could influence the financial performance of companies in this sector.
