News Corp (NWS) Eyes Stake in Brave Bison through Influencer Marketing Division | NWS Stock News

Apr 09, 2025

Rupert Murdoch's News Corp (NWS, Financial) is reportedly nearing a strategic investment in Brave Bison, a London-listed marketing company with connections to Lord Ashcroft, a former Conservative Party treasurer. This potential deal centers on the merger of News Corp's influencer marketing unit, known as The Fifth, with Brave Bison.

The British arm of News Corp, News UK, is said to be finalizing the terms for this collaboration. Brave Bison, led by siblings Oli and Theo Green, is known for its acquisitive nature in the marketing sector, aiming to expand its reach and capabilities.

This development could signify a significant enhancement of News Corp's involvement in the influencer marketing landscape, leveraging Brave Bison's existing platform to bolster The Fifth's market presence.

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I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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