- Choice Hotels International (CHH, Financial) launches its 10th annual tech summit, 'MasteryX', with a focus on AI and quantum computing.
- Last year's automation project at the summit generated $31 million in sales by reducing rate processing time to instant.
- The company aims to maintain its innovation leadership with ongoing tech advancements, including full migration to AWS Cloud by 2024.
Choice Hotels International, Inc. (CHH), a leading player in the hospitality and technology sectors, commenced its 10th annual tech summit, 'MasteryX', in Scottsdale, Arizona. The event, attended by over 650 associates, is designed to harness emerging technologies like Artificial Intelligence (AI) and quantum computing to tackle real-world challenges and enhance business operations.
Highlighting past successes, Choice Hotels reported significant achievements from last year's summit, where an automation project revolutionized the rate processing for hotel rooms, reducing time from 2.5 weeks to instant processing. This initiative contributed over $31 million in sales across 450,000 room nights, with 600 hotels utilizing the new system.
Continuing its long history of innovation, Choice Hotels aims to fortify its competitive edge by integrating advanced technologies into their proprietary tools and systems. Acknowledged milestones include pioneering the first hotel website with real-time rates in 1995, launching the first cloud-based property management system in 2003, and becoming the first major hotel company to fully migrate to AWS Cloud by 2024.
Throughout the 'MasteryX' summit, participants will engage in interactive workshops and competitions, including AI challenges and software development hack-a-thons. Notably, innovations from the event could be adopted for company-wide use, further solidifying Choice Hotels' commitment to technological progress and guest experience enhancement.
For more information on Choice Hotels (CHH, Financial) and its continuous endeavors in hospitality technology, visit the company’s official website.
