- Victoria's Secret & Co. (VSCO, Financial) announces new leadership appointments to drive growth.
- Newly appointed Brand Presidents and Executive Creative Director to spearhead "Path to Potential" strategy.
- Leadership aims to focus on customer-centric operations and brand innovation.
Victoria's Secret & Co. (VSCO) has revealed a strategic overhaul in its leadership team aimed to accelerate growth across its brand portfolio. The company has named Anne Stephenson as the President of Victoria's Secret, Ali Dillion as the President of PINK, and Amy Kocourek as the President of Beauty. The appointments are effective from May 12. Furthermore, Adam Selman will join as Senior Vice President, Executive Creative Director, on April 14.
These leadership changes are part of VSCO's "Path to Potential" strategy, which focuses on enhancing stakeholder value through its flagship brands, Victoria's Secret and PINK, and its Beauty business. The new leadership structure will report directly to CEO Hillary Super, a move designed to streamline operations and reinforce customer-centric approaches.
CEO Hillary Super expressed confidence in the new team, emphasizing their extensive experience in merchandising, brand development, and product strategy. She noted that the new appointments bring diverse perspectives and proven expertise, essential for driving innovation and market leadership.
Anne Stephenson, the newly appointed President of Victoria’s Secret, brings over 25 years of experience in product strategy and brand development, having served as the Chief Merchandising Officer for the company. Ali Dillion, set to lead PINK, has a track record of spearheading product strategy and brand development across prominent fashion retailers, including roles at Gap Inc. and J.Crew. Amy Kocourek, the recently appointed President of Beauty, has a storied career in strategy and product innovation, most recently serving as Chief Merchandising Officer at Kendra Scott.
Adam Selman, joining as Executive Creative Director, is known for his bold fashion design and brand storytelling expertise. His addition to the team is expected to invigorate the brand's creative direction and strengthen its cultural resonance.
These appointments signify a renewed commitment by Victoria’s Secret & Co. to enhance its market position, innovate its product offerings, and strengthen its brand presence, laying the foundation for future growth and success.
