Alphabet's Google (GOOG, Financial) has agreed to a $100 million cash settlement in a US class action lawsuit, addressing allegations of overcharging advertisers by failing to provide promised discounts and charging for clicks outside designated areas. This settlement, pending judicial approval, concerns those who utilized AdWords, now called Google Ads, from January 1, 2004, to December 13, 2012. Although Google has denied any wrongdoing, the company decided to settle the case. Shares of Alphabet recently dropped over 2% following this development.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 16 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $215.31 with a high estimate of $234.00 and a low estimate of $190.00. The average target implies an upside of 35.66% from the current price of $158.71. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.
Based on the consensus recommendation from 21 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.8, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $195.21, suggesting a upside of 23% from the current price of $158.71. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.
