Ubisoft has announced the formation of a new subsidiary focused on its popular gaming franchises, including "Assassin's Creed," "Far Cry," and "Tom Clancy's Rainbow Six." Chinese tech giant Tencent is investing €1.16 billion ($12.5 billion) into this new entity.
The new subsidiary aims to develop a multi-platform gaming ecosystem. Ubisoft plans to enhance single-player story experiences and expand multiplayer offerings with frequent content updates. The company also intends to introduce free-to-play models and integrate more social features.
Tencent's investment values the new subsidiary at €4 billion, based on an average sales multiple from 2023 to 2025. Ubisoft highlights that this move underscores the strong value of its intellectual property and significantly strengthens its balance sheet. The company aims to become a more agile organization, fully unlocking its creative potential to better align with evolving player expectations.
This development comes amid ongoing speculation about Ubisoft's future direction. Earlier this year, Ubisoft hired advisors to explore strategic options, sparking rumors of a potential sale. Additionally, reports surfaced about Ubisoft seeking external investment for a new entity housing some of its core intellectual properties. Last year, there were discussions between Tencent and Ubisoft's founding Guillemot family about a possible privatization deal.
Coinciding with this announcement, Ubisoft released "Assassin's Creed: Mirage," the latest installment in its best-selling series, which has received positive reviews, scoring an average of 82 on Metacritic.
