Ferrari is set to increase the prices of some of its cars sold in the United States by up to 10% in response to the latest automotive tariffs imposed by President Donald Trump. Despite potential pressure on its profit margins, the Italian manufacturer has reassured investors by maintaining its full-year financial guidance. This news led to a 2.6% rise in Ferrari's stock price in Milan.
The United States is Ferrari's largest single market, where sales grew by 6% last year, reaching 3,452 units. All of Ferrari's vehicles are produced in Maranello, Italy. The company has indicated that its earnings before interest and taxes (EBIT) margin, as well as its earnings before interest, taxes, depreciation, and amortization (EBITDA) margin, could face a risk of being reduced by 50 basis points due to the tariffs.
To mitigate the impact of these tariffs, Ferrari plans to fully absorb the costs for models like the Ferrari 296, SF90, and Roma through the price increase, while partially absorbing the costs for its other models.
