Trump Media & Technology Group (DJT, Financial) saw its stock jump about 10% in pre-market trading on Tuesday after unveiling a new partnership with Crypto.com. The media company behind Truth Social plans to roll out exchange-traded funds (ETFs) and other financial products under its Truth.Fi brand.
The upcoming ETFs, set to launch later this year, will feature a mix of digital assets and "Made in America" securities across multiple industries. Foris Capital, Crypto.com's broker-dealer, will oversee distribution, while Crypto.com will handle backend technology, custody, and digital assets like Bitcoin and cronos.
Trump Media first introduced its financial services arm, Truth.Fi, in January as crypto markets surged. The company's board had already greenlit a $250 million investment through Charles Schwab, aiming to diversify holdings beyond its $700 million cash reserve. Plans include ETFs, separately managed accounts, and cryptocurrencies.
In February, Trump Media applied for trademarks on six investment products tied to Bitcoin, U.S. manufacturing, and energy independence. The lineup includes Truth.Fi Bitcoin Plus ETF, Truth.Fi Made in America ETF, and Truth.Fi U.S. Energy Independence ETF.
