Purple Innovation Soars 38% as Company Announces Strategic Review

The review includes potential sale, merger, or financial transactions.

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Mar 14, 2025
Summary
  • The company reported positive adjusted EBITDA and cash flow in Q4 2024.
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Purple Innovation (PRPL, Financials) surged 38.1% to $0.92 as of 2:45 p.m. GMT-4 on Friday after the company announced a review of strategic alternatives following inbound expressions of interest.

To maximize shareholder value, the board is debating a possible sale, merger, or other financial transaction.

Under direction by Gary T. DiCamillo (chair), D. Scott Peterson, and Claudia Hollingsworth, a special committee of independent directors will monitor the assessment. Jefferies LLC has been hired by the corporation as a process financial adviser.

Chairman DiCamillo said the review returns to positive adjusted EBITDA and cash flow after Purple's exceptional fourth-quarter 2024 financial performance, which was marked by A major component in improving the company's financial situation, he also mentioned its enlarged credit facility, which grew by $19 million to reach $80 million overall.

Purple, well-known for its GelFlex Grid mattress technology, said it has not set a schedule for finishing the evaluation and has not decided on a possible purchase either. Apart from really required upgrades, the corporation does not want to provide any more ones.

Along with Purple's fourth-quarter financial results, which revealed an earnings-per-share loss of $0.07, surpassing estimates by $0.01, the news came with Missing projections by $93,910, revenue for the quarter dropped 11.6% year-over-year to $128.98 million.

Purple markets its goods online and via 58 company-owned shops as well as 3,000 retail outlets throughout the country.

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