Weibo (WB, Financial) has released its financial results for the fourth quarter and full year of 2024, demonstrating robust performance. The company reported a Q4 total revenue of $456.8 million, surpassing Wall Street expectations, with an adjusted operating profit of $136.2 million. For the full year, Weibo's revenue reached $1.75 billion, with an adjusted operating profit of $584.1 million. The platform's user base remains strong, with 590 million monthly active users and 260 million daily active users by the end of Q4.
Weibo has been actively integrating its social products and upgrading its recommendation system since Q4 of the previous year. The company emphasizes the importance of the relationship network and social behavior between bloggers and fans. In 2025, Weibo plans to continue enhancing its social product integration and recommendation systems, with a focus on AI technology to improve user engagement and scale.
The platform aims to improve its information flow product by optimizing the homepage and leveraging large model capabilities to enhance the competitiveness of its recommendation information flow. Weibo is also working on upgrading its hot search credibility and influence, aiming to strengthen the synergy between hot search and trending topics.
Weibo continues to solidify its position in hot topics and entertainment, supporting vertical content construction. The company is transforming its vertical operation system to focus on interest-based production, verifying the feasibility of this new model. In 2025, Weibo will focus on consolidating its leading position in hot topics and entertainment while investing in vertical and video content ecosystems.
In the commercialization sector, Weibo remains a key marketing platform for new products, particularly in the automotive and mobile phone industries. The company plans to strengthen its content marketing and enhance the effectiveness of its advertising products in 2025. Weibo is committed to increasing shareholder returns, having approved an annual dividend policy and distributing $200 million in dividends for 2024.
