Feb 25 - Celsius (CELH, Financial) CEO John Fieldly speaks with CNBC's Jim Cramer on Monday as consumer tastes shift toward sugar‐free energy drinks. He explains that 2024 marks the first year in which sugar‐free options lead the category. Fieldly details how Celsius plans to widen its market share by acquiring Alani Nutrition for $1.65 billion. This deal brings the popular Alani Nu brand, known for appealing to a diverse, health‐conscious audience and influential social media followers, into the Celsius portfolio. Investors react positively to the strong quarterly results, confident that the acquisition will bolster Celsius' competitive position.
He further said that Celsius in the past month drove more than 50% of the category's growth and approached 50% combined with Alani Nu. This comes because of the growing demand for healthier beverage options, and retailers across the country, especially those in grocery channels. As these major retailers actively engage with Celsius to prepare for continued market momentum in an otherwise evolving macroeconomic environment, Celsius is promising speed and efficacy. Additionally, making the strategic move further expands Celsius' zero‐sugar offerings and aligns with broader wellness and weight management trends for the company to sustain its leadership in the energy drink sector.
