Lamar Advertising Co (LAMR) Q4 2024 Earnings Call Highlights: Strong Revenue Growth and Strategic Digital Expansion

Lamar Advertising Co (LAMR) reports a robust Q4 with significant revenue and digital growth, despite challenges in national advertising and AFFO guidance.

Author's Avatar
Feb 21, 2025
Summary
  • Revenue Growth: Q4 revenue up 4.1% on an acquisition-adjusted basis compared to Q4 2023.
  • EBITDA Growth: Q4 EBITDA increased 3.9% on an acquisition-adjusted basis.
  • AFFO Per Share: Full year AFFO of $7.99 per share, a 7% increase from the previous year.
  • Adjusted EBITDA Margin: Improved to 46.8% for the full year.
  • Free Cash Flow: Increased by 8.5% over Q4 2023.
  • Digital Billboard Growth: Digital revenue increased nearly 8% in Q4, with same-store growth of 3.7%.
  • Capital Expenditures: Total Q4 spend was approximately $43 million; full year CapEx totaled $125.3 million.
  • Debt Reduction: Overall debt reduced by $136 million in 2024.
  • Dividend Increase: Announced a significant dividend increase for 2025 to a run rate of $6.20 per share.
  • Political Revenue: Q4 political revenue was $14.5 million, compared to $2.9 million in Q4 2023.
  • Digital Units: Ended the year with 4,994 digital units, an increase of 235 units from the previous year.
Article's Main Image

Release Date: February 20, 2025

For the complete transcript of the earnings call, please refer to the full earnings call transcript.

Positive Points

  • Lamar Advertising Co (LAMR, Financial) reported a 4.1% increase in revenue on an acquisition-adjusted basis for Q4 2024 compared to Q4 2023.
  • The company achieved a full-year AFFO per share of $7.99, exceeding the top end of their revised guidance.
  • Lamar Advertising Co (LAMR) increased its distribution by 13% for the year.
  • The company plans to deploy at least 350 new digital displays in 2025, indicating a strong commitment to expanding its digital footprint.
  • Lamar Advertising Co (LAMR) successfully divested its 20% interest in Vistar Media, resulting in a significant return on investment.

Negative Points

  • The company's 2025 AFFO guidance was below Street estimates, attributed to lower expected net income and higher maintenance CapEx.
  • Depreciation and amortization expenses increased significantly due to a revision in asset retirement obligations, impacting financial results.
  • Lamar Advertising Co (LAMR) faces challenges in replacing political advertising revenue, which was substantial in Q4 2024.
  • National advertising growth has lagged behind peers, partly due to Lamar's footprint not being as robust in top DMAs like New York and L.A.
  • The company anticipates a modest revenue growth of 3% in 2025, which is lower than some industry estimates for out-of-home ad revenue growth.

Q & A Highlights

Q: Amex good to hear the national ad spend, it's perking up a bit. Curious if that's driven by any specific vertical or if it's more broad-based? And in your view, what may be driving the turnaround there? And then secondly, the 2025 AFFO guidance was a bit below Street estimates. It seems to be a function of lower expected net income. Is that driving most of this? Or are you expecting higher costs anywhere?
A: Sean Reilly, CEO: The AFFO guidance reflects a few factors. We won't have the Vistar net income benefit this year, and there's slightly higher maintenance CapEx. We're also in peak spend for our ERP conversion, which will continue until Q1 next year. Revenue growth will be softer in Q1 but is expected to accelerate throughout the year.

Q: Sean, you noted $150 million of potential M&A this year. Can you speak a bit to the pipeline right now? Should we assume that figure comprises mostly small deals?
A: Sean Reilly, CEO: The M&A pipeline includes a range of deal sizes, from $2 million to $50 million. We are seeing typical Lamar tuck-in activity and are being active and aggressive. Regarding T-Mobile's acquisition of Vistar, it bodes well for the industry as they have unique insights into consumer behavior and marketing.

Q: When comparing your national growth to some of your peers, it looks like the recovery has lagged behind a bit. Can you help us unpack why that may be?
A: Sean Reilly, CEO: Our footprint is less robust in top DMAs like New York and L.A., where national ad spend is focused. Additionally, categories like entertainment, which are recovering, tend to focus on L.A., where our peers have a stronger presence.

Q: I have two questions on CapEx. Could you give us a sense for the expected cadence of digital conversions spend? And would you expect the pattern of increased Q4 CapEx to repeat in 2025?
A: Sean Reilly, CEO: The cadence of digital spend will be ratable through the year. Total CapEx will increase due to extraordinary CapEx in our logo division and building refurbishments. The Q4 uptick last year was partly due to hurricane-related expenses.

Q: On the '25 guidance, the revenue growth is 3%. How does this compare to industry estimates of 5% domestic out-of-home ad revenue growth?
A: Sean Reilly, CEO: Industry estimates include broader out-of-home categories not in our portfolio, like retail television networks and cinema advertising. Our projected growth reflects our specific portfolio and market conditions.

Q: Regarding the deployment of new digital signs, what do you consider the limiting factor for the pace of static digital conversions?
A: Sean Reilly, CEO: Regulatory permitting is a major factor, as it requires time and effort. Construction projects also involve retrofitting structures, ensuring no supply chain issues, and coordinating crews and power hookups. If we hit 375 deployments, it will be a record year for us.

For the complete transcript of the earnings call, please refer to the full earnings call transcript.