Google (GOOGL, Financial) is planning to introduce a new, lower-priced version of its paid video service, YouTube Premium Lite. This service targets viewers primarily interested in watching non-music video content.
According to insiders, the Premium Lite package will soon be available in the United States, Australia, Germany, and Thailand. A YouTube spokesperson stated that the company is committed to offering users more choices and flexibility. As part of this commitment, YouTube has been testing a new Premium service in several markets, which provides an ad-free experience for most videos. The company aims to expand this service to more users with the support of its partners.
The Premium Lite package has already been tested in international markets for several months and is expected to roll out more broadly, including its debut in the U.S.
