Tesla (TSLA, Financial) shares dropped over 1% in pre-market trading. Reports indicate that Tesla was the biggest loser in Germany's electric vehicle (EV) market recently. Consumers have shifted their preferences towards brands like Volkswagen, Seat, and BMW, moving away from Elon Musk's Tesla.
According to KBA, a leading authority, Germany's overall EV sales surged by 54% year-on-year in January. However, Tesla's sales declined by 1,875 vehicles during the same period. Tesla's market share in the European Union's largest EV market fell from 14% a year ago to just 4%, trailing behind brands such as Skoda, Mercedes, and Audi.