Pinduoduo (PDD, Financial) has seen its shares rise by 2.16% in pre-market trading, reaching $116.74. This increase comes as the company’s subsidiary, Temu, appears to be preparing for a direct entry into the South Korean market. Toward the end of last year, Temu started recruiting employees for key departments such as human resources, administration, marketing, and logistics, indicating its strategic plans for expansion.
In addition to staffing, Temu is also planning to establish a comprehensive logistics system in South Korea. The company has already launched a Korean website, and by January, its active user base reached 8.23 million. This positions Temu as a significant player in the market, trailing only behind Coupang, which has 33.02 million users, and Alibaba's AliExpress, with 9.12 million users. These figures demonstrate Temu's growing user base and competitive edge in South Korea.
