On January 10, 2025, [Sharon John](https://www.gurufocus.com/insider/53306/sharon-john), President and Chief Executive Officer of Build-A-Bear Workshop Inc (BBW, Financial), sold 122,821 shares of the company, according to a [SEC Filing](http://www.sec.gov/Archives/edgar/data/1113809/000106299325000684/xslF345X01/form4.xml). Following this transaction, the insider now owns 293,858 shares of the company.
Build-A-Bear Workshop Inc is a specialty retailer that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company operates through three segments: direct-to-consumer, commercial, and international franchising.
The insider transaction history for [Build-A-Bear Workshop Inc](https://www.gurufocus.com/stock/BBW/summary) indicates that there have been 0 insider buys in total over the past year. Meanwhile, there have been 16 insider sells over the same timeframe. Over the past year, [Sharon John](https://www.gurufocus.com/insider/53306/sharon-john) has sold a total of 369,985 shares and purchased 0 shares.
On the day of the recent sale, shares of Build-A-Bear Workshop Inc were trading at $44.29 each, giving the stock a [market cap](https://www.gurufocus.com/term/mktcap/BBW) of $563.266 million. The [price-earnings ratio](https://www.gurufocus.com/term/pe-ratio/BBW) is 11.15, which is lower than the industry median of 18.71 and higher than the company’s historical median price-earnings ratio.
With a price of $44.29 and a [GF Value](https://www.gurufocus.com/term/gf-value/BBW) of $27.84, Build-A-Bear Workshop Inc has a price-to-GF-Value ratio of 1.59. This indicates that the stock is significantly overvalued based on its GF Value.
The GF Value is an intrinsic value estimate developed by GuruFocus, calculated based on the following three factors:
- Historical multiples ([price-earnings ratio](https://www.gurufocus.com/term/pe-ratio/BBW), [price-sales ratio](https://www.gurufocus.com/term/ps-ratio/BBW), [price-book ratio](https://www.gurufocus.com/term/pb-ratio/BBW), and [price-to-free cash flow](https://www.gurufocus.com/term/price-to-free-cash-flow/BBW)) that the stock has traded at.
- A GuruFocus adjustment factor based on the company’s past returns and growth.
- Future estimates of business performance from Morningstar analysts.
This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.
