Adrian Siu, Managing Director of Adidas Greater China, highlighted the company's commitment to the Chinese market, noting full authorization from headquarters for local operations. This year, Adidas opened nearly 400 stores across 290 cities in China, including emerging markets. The brand's focus is expanding beyond first and second-tier cities into smaller cities, with plans for local-specific products.
Adidas has been enhancing its local design and supply chain capabilities, launching the ReAct program to improve flexibility. The company's third-quarter results exceeded expectations, with a 6.6% increase in global revenue and a 164.1% rise in net profit. The Greater China region has seen consistent growth for six consecutive quarters.
Adidas aims to continue its growth trajectory by focusing on product innovation and understanding consumer insights in China.
