Investment firm Stifel believes Salesforce's (CRM, Financial) introduction of Agentforce, its tool enabling companies to create autonomous AI agents, could create a multi-billion dollar market. Agentforce lets companies make use of AI agents for customer service, sales, marketing, commerce, healthcare, performing challenging jobs and producing actionable outputs, the company stated.
Stifel analyst Parker Lane said, "there is still much Stifel doesn't know—appetite for headcount displacement, timeline of agent adoption, who will be a serious competitor, etc.," adding that Stifel is postponing model updates until more information is available from the company and early users. "But Stifel's calculations show Agentforce Service Agent alone could be a multi-billion dollar prospect for Salesforce," Lane said.
Seeing Agentforce as a possible catalyst, Stifel kept its Buy rating on Salesforce and upped its price objective to $350 from $320. Comparatively to large-cap peers trading at 20x to 40x, Lane observed that Salesforce's stock, trading at around 18.4 times Stifel's FY26 free cash flow projection, is underpriced.
Early adoption by important customers including Wiley (WLY, Financial), Kaiser Permanente, and The Walt Disney Company (DIS, Financial) has just been emphasized by Salesforce CEO Marc Benioff Analysts are looking for possible changes in the corporate AI scene as Microsoft's (MSFT, Financial) Copilot Studio gets ready to challenge next month.
