Sep 07, 2023 / 12:15PM GMT
Unidentified Analyst -
Barclays Consumer Conference. Very happy to be here with Dolf van den Brink, CEO of Heineken. Thanks very much for joining us.
Rudolf Gijsbert Servaas van den Brink - Heineken N.V. - Chairman of the Executive Board & CEO
Thank you. Happy to be here. Good stuff.
Questions and Answers:
Unidentified Analyst -So I wanted to kick off with the -- your sort of medium-term guidance and particularly the guidance that's going to be coming into play this year. It sort of moved around a bit over the past couple of years. It started off being a margin target at around 17%, and then that moved to mid- to high single digits, and now it's moved to 0 to mid-single digits EBIT growth. What changed? What were the main pieces of that change? And perhaps what have you learnt over that process?
Rudolf Gijsbert Servaas van den Brink - Heineken N.V. - Chairman of the Executive Board & CEO
Very good. Thank you. The original 70% margin, we set that in February '21 in the middle
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